SEO

Search engine basics are handled by the theme. What it can’t do is know your domain, your words and your pictures, so there are three things to set.

What you set

1. url in src/config/site.ts. Canonical URLs, the sitemap, hreflang links and social images are absolute URLs built from it.
2. The Sitemap: line in public/robots.txt, with the same domain.
3. Titles and descriptions. Each page’s are in the dictionary (services.title, services.description…); case studies use summary and articles description. Keep descriptions under about 155 characters.

Meta tags on every page

• <title> as Page | Studio name, and the studio’s own title on the home page.
• A meta description, a canonical URL without .html or a trailing slash, and robots for pages marked noindex.
• Open Graph and Twitter card tags. Case studies and articles use their cover as the social image; other pages use public/og.png.
• og:locale plus an og:locale:alternate for each other language.

Languages

Every page links to all of its translations with hreflang, and to the default language as x-default. The sitemap lists the same alternates. Search engines use these to show German visitors the German page and to avoid treating translations as duplicates. See How languages work.

Structured data

Each page describes itself as JSON-LD, in the page’s language:

Page	Schema.org types
Home	Organization with address and social profiles
Work	CollectionPage of CreativeWork items
Case study	CreativeWork, with the client and a Review for the testimonial
Services	ProfessionalService with an OfferCatalog of prices, and FAQPage
Studio	AboutPage
Careers	JobPosting for each open role
Contact	ContactPage
Journal	Blog
Article	BlogPosting and BreadcrumbList

Check a page with Google’s Rich Results Test after you deploy. Pass your own data to any new page with the jsonLd prop of BaseLayout.

Sitemap and robots

• sitemap-index.xml is generated on every build, with every page in every language. The styleguide is left out.
• robots.txt allows everything except /styleguide.
• The 404 page and the styleguide are marked noindex.

Speed counts

Page experience is part of ranking, and the theme is fast by default: see Performance. The most common way to lose that is adding third-party scripts.

Content does the rest

One focused page per service or case study, with a clear headline, real numbers and a client quote, does more than any tag. The theme’s structure already asks for that: use it.